Impact Of CSR On Relationship Quality And Relationship Outcomes

Question: Discuss about the Impact Of CSR On Relationship Quality And Relationship Outcomes: A Perspective Of Service Employee. Answer: The corporate social responsibility is considered to be the most necessary thing in the past few decades in many organizations. Many researchers have conducted many researches in this field since the last years. The essay consists of the analysis of the above mentioned article. The article includes the research that has been conducted on the relationship between corporate social responsibility and the employees in the organization. There are four dimensions of CSR that have studied in the article; the four dimensions are, economic, legal, ethical and philanthropic. The article majorly investigates the perceived CSR and organizational commitment in the service sector of Pakistan. The article further consists of the research method. The method included a survey method that was conducted among 220 employees of 4 to 5 star hotels of Pakistan. The result of the findings reveals that the perceived CSR has a significant and a positive relation with the commitment of the organization(Lee, Ki m, Lee, Li, 2012). Thesis statement: Out off all the aspects this can be mentioned that the economic and the philanthropic aspects have more influence on the organizational commitment of the employees(Steenkamp, 2017). The article concludes with the recommendation and a final conclusion that states certain implications that can be applied to improve the relationship between CSR and the employees and the consumers. The study includes certain limitations and solution for the future study. The limitations that the readers might face are that they might have a small view of the concept. The reason for this is that the study has been made limited to 4 to 5 hotels of Pakistan. This is the reason the employees were unable to get a larger view. They got only limited idea. Research in more hotels could give the readers more knowledge. The other limitation that the reader faces is that the study has been conducted in the service sector of Pakistan. The readers would get a broad view of this if the research would be conducted in the other countries as well. This would enable to get a larger extend of the cultural as well as the geographical aspects in the service sector. The other limitation that the readers might face is that the study concentrates more on the organizational commitment and not on any other sector. The organizational commitment is the dependable variable in this case. The readers could not get the scenario of the other organizations and therefore the idea rema ined restricted to some topics. These are the limitations that the readers can face while reading the assignment(Salib, Sun, Wu, Wen, Huang, 2015). The research methodology that has been discussed in the article is the method of measurement, the data analysis and the sampling method. As an independent variable four aspects were taken like economic, legal, ethical and philanthropic. The dependable variable is the organizational commitment. By conducting the research this was found that the economic, legal and the ethical CSR includes 7 items each whereas on the other hand the philanthropic CSR includes 8 items each. A survey was conducted in 4 to 5 hotels in Pakistan. After conducting the research this was found that the service sector is dominated by males than the females. The age of maximum participants were between 32 to 38 years. There were few people who were young. The final result of the research conducted the fact that the organizational commitment is due to the explanatory variables. CSR activities would help the employees to become more committed towards work. The results reveal the fact that there is a correlation bet ween the organizational commitment and the corporate social responsibility. The study implies the fact that as the level of awareness increases the employees shows more commitment towards the objectives of the organization. The goal of the organization can be achieved if the organization has a proper CSR system within their organization. This makes the organization more firm and stimulates them with more production. The research has been done in an extensive manner but there are certain limitations of the research. There were fewer amounts of participants. The geographical area was restricted only to one particular country that is Pakistan. The only factor that has been considered in the research is the organizational commitment. The other aspects that should have been considered is the satisfaction of the employees, the performance of the employees and the organizational citizenship behavior. The function of the corporate social responsibility was not highlighted in the research. T he last limitation that was found in the research system was that the modern systems were not employed(Poussenkova, et al., 2016). The major findings in the article are that the employees consider the level of corporate social responsibility in case of searching for new job. The employees also look forward to the environmental and the social responsibility of the organization. The treatment of the employees has also been taken into account. The transparency and fairness of the firm is also essentially required. The corporate social responsibility shows enables a communication with the society. The interaction of the firm with the society is an important factor. This can be conducted through campaigns. The service sector of any country responds to new social and economic needs of the modern economy. It would enable the organization to create a good brand image for them. The CSR helps to build a good relation with the employees and it increases the production of the organization(Suliman, Al-Khatib, Thomas, 2016). The main idea in this article is the fact that CSR is an important aspect of an organization. The service sector should have an organized corporate social responsibility. This has been used as a marketing tool in order to gain the satisfaction of the consumer as well as the employees. There is a relationship between CSR and the consumer and employee satisfaction. The only barrier in conceptualizing CSR is the socio-economic factors of different countries(Tai Chuang, 2014). The cultural expectations drive the CSR and it creates complications and differences for organizations in both developed and developing economies. However there are few benefits of CSR at the same time it has huge potential as it would be helpful to attract more employees and impress the existing employees. The employees are considering to be the internal customers and they consider the society to be the external stakeholders. It is the responsibility of the organization to take care of their employees and the cus tomers. The aim of the study of the article therefore is to examine the perception of the employees on CSR and the impact of the same organizational commitment(Clapp Rowlands, 2014). The practical applications of the ideas in the article include the fact that they are sometimes unable to establish the proper system of CSR in the organization. The system should be implemented in the communication system in the organization. The manager further faces the problem of implementing the same in the strategymanagement in order to enhance commitment and ultimately performance(Carroll, 2015). These ideas could build up a proper relation between themanagement and the organization. It would enable the managers to have a good communication with the employees and the stakeholders of the company. The dilemma of losing the confidence of the staffs can be avoided by building a proper relationship with them. By taking proper corporate responsibility of the employees this can be stated that the relationship will remain healthy inside the organization and it would enable the employees to show commitment towards their work (Bhattacharya, Korschun, Sen, Routledge, 2017). It is recommended that the managers employ the structured form of corporate social responsibility in order to achieve the goals of the organization. They should have proper form of communication and they must consider the needs of their consumer as well as the employees. A strong structure of CSR should be maintained in an organization. The other two articles are: The Role of CSR and Responsible Gambling in Casino Employees' Organizational Commitment, Job Satisfaction, and Customer Orientation Song, H. J., Lee, H. M., Lee, C. K., Song, S. J. (2015). The role of CSR and responsible gambling in casino employees' organizational commitment, job satisfaction, and customer orientation.Asia Pacific Journal of Tourism Research,20(4), 455-471. Quote from the article: This study aims to examine not only the impact of corporate social responsibility (CSR) on casino employees' organizational commitment (OC), job satisfaction (JS), and customer orientation (CO), but also the effect of responsible gambling (RG) on CO. An examination of the links between corporate social responsibility (CSR) and its internal consequences kim, H. L., Rhou, Y., Uysal, M., Kwon, N. (2017). An examination of the links between corporate social responsibility (CSR) and its internal consequences.International Journal of Hospitality Management,61, 26-34. Quote from the article: The purpose of this study is to examine the links between Corporate Social Responsibility (CSR) and its internal consequencesusing the hotel employees' CSR perception, Quality of Working Life (QWL), affective commitment, organizational citizenship behavior (OCB), and job performance The reason for selecting these two articles is that these two articles have a wide description about the corporate social responsibility and the practice of the same in the organizations. The essay concentrates on the role of corporate social responsibility in the organizations. This is the reason the above mentioned two articles have been taken in this report. The two journals reveal the links between the CSR and the internal consequence of the same in the organization. The concept of CSR has become clearer by analyzing the two articles. Bibliography Bhattacharya, C. B., Korschun, D., Sen, S., Routledge, H. (2017). Corporate social responsibility. 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